5 digital marketing skills you need to master in 2020 |
Posted: June 25, 2020 |
5 digital marketing skills you need to master in 2020Spending on digital marketing will increase even further in 2020. This makes it increasingly expensive to stand out from the competition. Today, consumers expect digital interaction with a brand to be personalized and relevant. Smart companies use their expertise and technology to meet these expectations, as this provides significant competitive advantage. But which digital marketing skills will make the difference in 2020? How do you create that optimal digital experience and stay one step ahead of the competition? 1. Digital psychology We unconsciously make 95% of our purchasing decisions . You can influence this unconscious behavior through digital psychology. This relatively young field combines psychology and behavioral economics to better investigate our online behavior. As marketers, we tend to focus on user behavior through analytics. We sometimes forget the reason behind this behavior - which is exactly what digital psychology is all about. You have probably - unconsciously - been exposed to these principles. For example, Amazon uses price anchoring to make their prices appear relatively cheap and attractive. And Booking.com, the master of digital psychology, uses loss aversion , social proof and urgency to get more bookings. You will also find the principle of a 'need to complete' on most payment pages. we humans don't like to leave things unfinished. We are motivated to complete tasks, even if there is no further reward. 2. Customer Experience (aka CX) 89% of companies will compete primarily on customer experience, and that organizations will increasingly focus their investments on customer experience innovations. In this digital age, the mindset of companies shifts from selling products to selling experiences. This experience must be central to every touchpoint. Getting to grips with CX marketing is the way to remain distinctive. The experience of your customers must be consistent, pleasant and as smooth as possible during every phase of the customer journey. A good customer experience is the fuel for your growth engine because it helps increase customer loyalty and creates a large group of repeat customers. It works through word of mouth and provides the necessary 'social proof'. In fact, growth strategies that don't have great CX as their focal point may be doomed to fail.
3. Front-end programming The best marketers also know a thing or two about the languages ??that sustain our digital world. Front-end is a good starting point. Often more complex digital marketing projects get stuck, because the help of development is needed. This team is already busy enough and your issues regarding the layout of the website are probably not very high on their priority list. Programming knowledge is therefore an attractive skill on a marketing CV. This provides independence and flexibility to work on digital projects yourself. In addition to being able to switch faster, it is ideal as a marketer to be able to make specific changes to landing pages yourself. You gain more insight into how things like tracking programs and pixels work, and you are no longer limited to using web and email templates. You can make custom adjustments yourself.
4. Video marketing Video is fast becoming the most powerful content marketing format. According to Hubspot , 85% of companies use video as a marketing tool. Cisco expects more than 82% of all Internet traffic to be video by 2022. And research by Social Media Today shows that 90% of consumers indicate that a video helps them make a purchasing decision. Video will thus soon be so essential to a strong content marketing strategy that marketers who have not mastered this skill will be a lot less attractive. Video marketing is an excellent way to increase social engagement, reach and shares. But also to exude authority, lead the way and improve SEO results - after all, search engines love video content. A landing page video leads to higher conversions of up to 80%, Unbounce said . And video content in the form of user experiences or product demos helps sales convert bigger deals faster.
5. Digital analytics In an age of data-driven marketing, digital marketers without experience with digital analytics are soon fishing. Where digital psychology focuses on the 'why', digital analytics focuses on the 'what'. Good marketers have insight into both. This leads to more effective data-driven decision-making and helps marketers better predict where and when potential customers will emerge in the buyer journey. Digital analytics helps to understand which digital touchpoints are most effective and what can be improved, the costs of bringing in customers through various online channels and the effectiveness of marketing campaigns and marketing content. Conclusion Although as a small business, startup or scaleup you cannot compete with the resources and budgets that large companies have at their disposal, you can opt for a smarter approach. Instead of aggressively investing more in digital advertising channels, focus on developing the right skills and knowledge that will enhance the digital experience. We at Digi Trainers aim to provide the Best Digital Marketing Course In Udaipur which has more than 66+ modules through which you can learn advanced methods and get skilled in digital marketing. https://members.webs.com/s/sitebuilder/pages/363740517/ https://www.scoop.it/topic/digital-marketing-by-digi-trainers https://digitrainers.tumblr.com/post/621812233999204352/whydigitalmarketingisimportantforbusiness https://digitrainers.wixsite.com/website/post/how-to-become-a-graphic-designer https://digitrainers.weebly.com/blog/what-is-social-media-marketing https://digi-trainers.blogspot.com/2020/06/10-reasons-why-seo-is-important.html https://digitrainers.wordpress.com/2020/06/26/what-is-link-building/
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