Content Marketing Strategies do they really work |
Posted: November 20, 2017 |
Content marketing strategies are far more than generating, distributing and sharing contents online just for the purpose of engaging your readers more. According to a content marketing survey, less than 2% of content marketers believe that content marketing strategies do not work, while 74% believed they are effective and 9% believed they are very effective. For more information on how content marketing strategies can work for you, you may want to read more on https://adsy.com/case-studies Why are content marketing strategies not working for you?If content marketing strategies re not working for you, then it might probably be due to one or more of the following reasons:
Not refining your content marketing strategy is perhaps the biggest reason why they are not working for you. You must keep in mind that even a bad content marketing strategy is better than no strategy, however when a bad strategy is refine, it will prevent wasting of money , time and damaging of your brand. Refining your content marketing strategies means defining your Key Performance Indicators (KPI), then you need to identify the numbers that are more important to you, these could be the views, shares, conversions, traffics or CTRs, then you need to track them. Secondly, your strategies should change periodically especially when you realize that the results are getting lower over a period of time. Do not rely on a single strategy forever, keep switching from one successful strategy to another. Not spending much on content marketing strategySpending too little on your content marketing strategy may be the biggest reason why they are not as effective as they should be. The secret here is to compare the most effective content marketers with the least effective ones, and the percentage of budget they invest. If you want a long term positive result, you need to invest enough in content marketing strategy, especially on one that will yield the highest ROI (Return on Investment). Content marketing is expensive no doubt but you will surely get more than you paid for. You should consider spending more on good marketer than goo marketing tactics, because a successful content marketer knows where to invest your money. If you are struggling with budget, you may want to delay investing in more expensive content marketing strategies such as paid social ads, and focus more on the cheaper strategies. Your contents are horribleYou may have great content marketing strategies but you are not getting good results because your contents suck. The quality of your content should be your utmost concern because it can improve or hurt your brand. There are two main reasons why your contents impact negatively on your content marketing strategies:
Most businesses will struggle with generating the right kind of content, especially when it comes to choosing the theme, topics, and angles. Each content you generate from time to time must have different quality levels, which means your latter contents must be better than the previous ones. Secondly, hiring a writer for 10$ an article does not guarantee that the writer will provide the right type of content for your niche, hence you must get a writer who is versatile in your field. In conclusion, content marketing strategies do work, you just have to ensure that you refine your strategies from time to time, you generate the right content and you invest in the right content marketer and not strategy.
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